Shrinkflation Is Shrinking Our Groceries and Our Wallets

Damn Proctor and Gamble! At that price, NO ONE can afford to wash their clothes!

Yes, I know the Target employee made a funny mistake. But my point is, things are getting to that level of absurdity.

If you thought rising grocery prices were bad, now shrinkflation is here. Companies that make these products are reducing the amount you get, but not lowering prices.

“Shrinkflation,” however, offers companies a more insidious way to hide those rising costs from people.

According to Business Insider:

Rather than shrinking their products, public companies like PepsiCo have two other options when facing inflation: Raise prices, which could result in fewer sales, or accept lower profits on existing sales, which will assuredly upset shareholders.

It is a sneaky way to get more money from consumers while making products smaller. And many people don't notice.

Here is an example of insanely high grocery prices and shrinkflation:

Photo by author

$10.99/lb for ham, $8.30 for this tiny package of meat!! This was from Giant Eagle, which…